Is it clear if you've been paid or incentivised to post online? In this blog we unpack how the law affects influencer marketing.
Online reviews and endorsements
You’re about to go on holiday but aren’t sure what accommodation to book. Do you go for the beach front apartment or the smart hotel in the old town that’s close to the best restaurants and bars?
“I can honestly say this is the best post I've ever read (and I've read loads!). From one consumer to another I would strongly recommend that you read it too.” … or is it?
Sarah from London needed to get hold of a plumber at short notice. Water was leaking from her shower into the flat below – and like an increasing number of people she used a review site to find a tradesperson.