Do you feel pressured when you buy online? Online sales tactics can be helpful to making sure customers receive the best deal. However, we're concerned these tactics are being used to pressure customers into buying before they're ready and have launched an investigation into these tactics, known as Online Choice Architecture.
How often do you see ‘limited stock’ or ‘last few available’ when you shop online? These claims can pressure us into purchases that we may not want or need. Read Vedran and Ollie's blog for more info.