Do you feel pressured when you buy online? Online sales tactics can be helpful to making sure customers receive the best deal. However, we're concerned these tactics are being used to pressure customers into buying before they're ready and have launched an investigation into these tactics, known as Online Choice Architecture.
Looking to snap up some bargains this Black Friday? To help you spot and avoid sneaky online sales tactics designed to rip you off, read our 5 top tips!
Related content and links
About the CMA blog
The official blog of the Competition and Markets Authority. We will use this blog to share updates on our work and encourage debate and discussion.