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Pricing algorithms and competition law: what you need to know 

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What is a pricing algorithm? Competition law: what you need to know

Do you use an algorithm to guide your pricing decisions? Maybe you get pricing recommendations using software or an external supplier that uses an algorithm?  Or perhaps you sell pricing software solutions?  The use of pricing algorithms is widespread these days …

Getting ready for the consumer protection changes in the Digital Markets, Competition and Consumers Act 2024

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We want to hear from you Direct consumer enforcement guidance and rules

New powers for the Competition and Markets Authority (CMA) Today we are publishing our draft rules and procedural guidance covering an important aspect of the Digital Markets, Competition and Consumers Act 2024 (DMCC Act) – the new direct consumer enforcement …

Urgency and price reduction claims: are your online tactics legal?

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Are your online sales tactics legal?

Do you feel pressured when you buy online? Online sales tactics can be helpful to making sure customers receive the best deal. However, we're concerned these tactics are being used to pressure customers into buying before they're ready and have launched an investigation into these tactics, known as Online Choice Architecture.