Everyone loses out with resale price maintenance
![Everyone loses out with resale price maintenance](https://competitionandmarkets.blog.gov.uk/wp-content/uploads/sites/149/2022/07/gamma-blog-main-image.png)
What is retail price maintenance? Resale Price Maintenance (RPM), or vertical price fixing, is where a supplier requires a retailer not to sell below a certain price. The goal is to keep prices artificially high, so consumers are then robbed …